In every family business, dynamics lie just beneath the surface. Inherited patterns, unspoken loyalties, family roles, and ways of relating can shape decisions, relationships, and the direction of the business across generations.

Genograms for Family Business introduces the genogram as a practical tool for bringing these dynamics to light. More than a family tree, a genogram maps the relationships, roles, patterns, and connections within a family system, helping advisors understand how a family’s history continues to influence its present.

Through genoprojective analysis, Guillermo Salazar shows how the story behind the symbols can reveal information that may not emerge through conversation alone. The genogram becomes valuable not only for understanding clients and their families, but also as a tool for the advisor’s own reflection and self-awareness.

Grounded in systems thinking and a multidisciplinary perspective, the book explores invisible loyalties, recurring patterns, and communication dynamics, offering a practical way to understand the complex emotional systems at the heart of family businesses.